Privacy Policy

Please be advised that the practices described in this Privacy Policy apply only to information gathered by us through this Web Site and, where applicable, through our Customer Service Department in connection with this Web Site, and do not necessarily reflect our practices with respect to information gathered through other Web sites that we operate or through other off-line means. This Privacy Policy does not apply to information, including Personal Information (see below), you reveal or post in any public forum on this Web Site, your use of Web sites linked to this Web Site, or any other Web sites.

If you have any questions regarding this Privacy Policy, you should contact our Customer Service Department by email at [email protected].

By using this Web Site, you signify your assent to the collection, use and sharing practices described in this Privacy Policy with respect to Non-Personal Information (see below). By providing Personal Information to us through this Web Site or through our Customer Service Department in connection with this Web Site, you signify your assent to the collection, use and sharing practices described in this Privacy Policy with respect to Personal Information.


What Information About Me Is Collected and Stored?

We collect two types of information on this Web Site: Personal Information and Non-Personal Information.

Personal Information

"Personal Information" is information we collect on this Web Site that can be used to identify or contact you, such as your full name, street address, e-mail address, telephone number, credit card number and credit card expiration date. We will use the Personal Information that you provide to us only for the purposes described in this Privacy Policy or as otherwise disclosed at the time we request such information from you.

We collect and store Personal Information that you provide to us when using this Web Site or that you provide to our Customer Service Department when communicating offline or through e-mail. For example, when you open an account or place an order, we collect and store some or all of the Personal Information that you provide. This Personal Information is used to provide the products and services that you have ordered or requested, to process and ship orders, to send order and shipping confirmations and to provide customer service. This Personal Information also may be used to contact you about sales, special offers and new site features, unless you have opted not to receive promotional communications in connection with this Web Site.

We also may collect and store information about you that we receive from other sources, to enable us to update and correct the Personal Information contained in our database and to provide product recommendations and special offers that we think will interest you.

Non-Personal Information

"Non-Personal Information" is information we collect on this Web Site that by itself cannot be used to identify or contact you, such as demographic information and other anonymous statistical data relating to the use of this Web Site. For example, we collect and store certain Non-Personal Information automatically whenever you interact with this Web Site, including your IP address, browser information and reference site domain name. We also collect Non-Personal Information regarding customer traffic patterns and site usage. This information is used to analyze and improve this Web Site and to provide our customers with a fulfilling shopping experience.

Also, like many Web sites, we use "cookies", which are files stored on your computer's hard drive by your browser. Cookies help us to identify account holders and to optimize their shopping experience. Cookies also allow us to hold selections in a shopping cart when a user leaves this Web Site without checking out. Most browsers accept cookies automatically but allow you to disable them. We recommend that you leave cookies "turned on" so that we can offer you a better shopping experience on this Web Site.


With Whom Do You Share Information?
We do not share with others any Personal Information that you provide to us through this Web Site or through our Customer Service Department, except as described in this Privacy Policy at the time of disclosure, or in situations where you have provided consent.

We engage third parties to perform services in connection with the operation of our business. Examples of these services include payment processing and authorization, fraud protection and credit risk reduction, order fulfillment and shipping, marketing and promotional material distribution, Web site evaluation, data analysis and, where applicable, data cleansing. We provide Personal Information to these third parties, but we authorize them to use this information only in connection with the services they perform.

We also may offer you the opportunity to purchase products and services provided by third parties, such as extended warranty plans. If you purchase any of these products or services, we will provide your Personal Information to the third parties that provide them, but we authorize these third parties to use this information only in connection with the products and services they provide.

We may release Personal Information if we believe in good faith that: the law or legal process requires it; we have received a valid administrative request from a law enforcement agency; or such release is necessary to protect the rights, property or safety of any of our respective affiliates, business partners, customers or others.

We may share Non-Personal Information with our marketing partners, advertisers and others from time to time. Examples of Non-Personal Information that may be shared include the number of users who visited this Web Site during a specific time period or purchased a specific product through this Web Site. This information generally is shared in an aggregated form.

As with any business, it is possible that as our business develops, we might sell or buy online stores or other assets. In such transactions, information about customers often is among the transferred assets.


What Steps Are Taken To Keep Personal Information Secure?

We use various security measures, including Secure Socket Layer (SSL) encryption technology, to protect personal information that we collect. If you place an order through this Web Site, you will be asked to set up an account and provide an email address and password. You must provide an appropriate email address and password in order to access account information. In order to help protect your personal information further, you should be careful about providing your password to others. If you wish to cancel a password, or if you become aware of any loss, theft or unauthorized use of a password, please contact our Customer Service Department by email at [email protected].

Although we exercise care to protect your Personal Information, we remind you that there is always some risk involved in transferring data over the Internet, particularly if you send information to us via an unsecured means, such as an email.


How Can I Access, Correct and Update Personal Information?

You can access, correct and update certain personal information that you have provided to us by contacting us by e-mail or by phone.


What Happens When I Link To or From Another Web Site?

This Web Site may contain links to Web sites operated by third parties. Please be advised that the practices described in this Privacy Policy do not apply to information gathered through these other Web sites. We encourage you to be aware of when you leave this Web Site and to read the privacy policies of each and every Web site that you visit.

If you have accessed this Web Site through a link from certain of our advertising or marketing partners, this Web Site may include a frame of the applicable advertising or marketing partner. Nevertheless, the information you provide to us through these framed Web pages is collected by us, and our use of this information is governed by this Privacy Policy.


Security Information
This Web site takes every precaution to protect our users' information.

When you send sensitive information (such as your credit card number) to us via our order form, that information is encrypted and protected with SSL, the current industry-standard encryption protocol. When you are on such an SSL-protected page, a picture of a closed lock appears at the bottom or top of some Web browsers. At other times this lock appears open. Another way to tell if you are on a secure page is to look at the address or URL of the page. (Look in the address box or right-click on the page and select "Properties".) These secure SSL-encrypted pages have URLs that start with https:// instead of http://.

If you have any questions about security at our Web site, send an email to [email protected].